Bit of a Puzzle since it always comes back

I have to admit it puzzles me a little when people say something and then pretend they didn't say it or write something and then delete it...nothing disappears. What's put out to the ether, reverberates and always comes back in kind, no use pretending...self delusion at it's best. Honesty with oneself and the courage to look at one's own self delusions is the golden key but most would rather stay in their self created prison when the key's right in front of their eyes...now that's what I call crazy.